Sensory Evaluation & Consumer Research
Consumer evaluations are critical for the success of products and services. Focal Point Research Inc. can help you with your Sensory Evaluation and Consumer Research needs. We offer a wide range of Quantitative and Qualitative methods including:
- Central Location Testing (CLT)
- In-home Testing
- Focus Groups
- One-on-One Interviews
- Training
Our scientific approach to Sensory Evaluation and Consumer Research means that testdesign is carefully developed, questionnaires are appropriately designed, respondents are carefully selected from our database, tests are conducted under controlled conditions, data is analyzed scientifically, and results are evaluated to provide meaningful direction to our clients. We believe every project is unique and requires a unique protocol.
The services we provide can help you with many issues including:
- Product improvement or reformulation
- Advertising claim support
- Assessment of product shelf-life
- Competitor product comparison
- Evaluation of new concepts, products, packaging, and pricing