Packaging Development
Packaging is an important component of product success. A keen understanding of the role packaging plays for each individual product, the qualities the total package must possess, and the interaction between package, product, and process (including distribution) are essential. The importance of understanding the consumer and his or her needs is crucial.
Focal Point Research Inc. brings a unique combination of technical packaging expertise which allows us to support all facets of our client’s packaging needs. Our services range from Packaging Development right through to Consumer Testing. Some of the ways we can help you are:
- Packaging development of primary, secondary and tertiary packages:
- Design development (flexible, semi-rigid, rigid)
- Label development, including review of labeling requirements for the Canadian and US markets
- Artwork review, including evaluating printing options and approvals
Specification development- Cost savings initiatives and environmental improvements to existing packaging
- Supplier and co-packer sourcing
- Shelf life testing of package/product interactions using both analytical and sensory evaluations
- Consumer testing of new or existing package designs, from concept drawings or early prototypes to finished packages using a wide range of methodologies, using Central Location Testing, Home Placements, Focus Groups and Internet Evaluations.