Labeling & Marketing Compliance
A successful product label must be accurate, compliant, and aggressive to survive in the Canadian marketplace; managing these concerns can be overwhelming and complicated without regulatory assistance. We comprehensively review all marketing materials to ensure compliance and market efficacy.
Labeling
A significant cause of business interruption for regulated products entering Canada is incorrect labelling. Canada Customs regularly stop shipments en route to Canadian importers and retailers. We resolve these issues through:
- Assistance with label, text, and artwork development
- Review of label and packaging copies for compliance
- Guidance on warnings and safety information
- Ensuring compliance with French language requirements and the unique Canadian ingredient naming system (INCI)
- Identifying whether products require pre-approval to enter the Canadian market
- Harmonizing labels for the EU, US, and Canada for global efficiency
- Intervening with Health Canada inspectors if shipments are stopped
Advertising
- Ensuring compliance with advertising guidelines
- Resolving advertising disputes with Advertising Standards Canada (ASC)
Claims
Powerful label and advertising claims are crucial for business growth; however serious repercussions may result from false or exaggerated claims. In Canada, claim challenges can arise from Health Canada, Environment Canada, and/or the Competition Bureau of Canada, competitors, and more serious legal avenues. We have extensive experience with all aspects of claims issues including:
- Commissioning studies to support claims including: clinical trials, performance testing, analytical testing, and market research
- Analyzing scientific and clinical data for adequacy and completeness
- Evaluating market research data on product performance, consumer acceptability, and competitor comparison
- Reviewing label claims for compliance and competitive marketing
- Resolving trade disputes